Vintage Singer Drawing Book for Young Artists

This adorable booklet, measuring 3" x 5.5", demonstrates Singer's marketing savvy during a bygone era.

Singer frequently demonstrated wisdom in their marketing material, placing their products as central to an American family. While numerous brands utilized children in their magazine ads and trade cards, Singer demonstrated particular effort by offering this item for "young artists." The booklet includes an ad for the Singer "20," which while clearly directed primarily toward little girls (evidenced by the booklet's back cover), was nonetheless billed as suitable for "any child above four years old."

The booklet  includes several drawings, each with a slip of translucent paper that allowed the child to trace the image as shown here:

Tracing paper allowed the child to trace each image.

Here are all of the pages - as well as the covers - of the little booklet called "The Singer Drawing Book for Young Artists."

The cover.

Inside the front cover.

The inside back cover.

The back cover, showing little girls enjoying their Singer model 20s.

Do you collect toy sewing machines like the Singer 20?

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