Search Our Blog

Vintage Christmas Sewing Machine Ads

"Every woman deserves a Singer for Christmas," says one advertisement, because "Singer gifts are as special as a woman's dreams."

Before the women's movement of the 1970s, before cheap foreign labor of fabric goods, and before the expanding demand for dual-income homes, Mom's domestic skills were highly valued and endorsed by society. Dad was most often the earner while Mom kept the household humming like well-oiled sewing machine. Day to day her role may have been taken for granted by many. In a mid-century American tradition for middle-class families, Christmas was the perfect time to make Mom feel special, really special - or at least that's the message of many magazine ads.

"Men, here's the way to become a holiday hero!" claims another ad. "Make her dreams come true with the lasting gift of a White Sewing Machine." Husbands needed to be aware that a new White would be "her doorway to fashion" and "beautiful furniture."

"When your best girl looks at her new Domestic [sewing machine]," says a 1951 Domestic ad, "and then at you... you'll be sure you're a real hero this Christmas."

The very last ad you'll see here was from Singer, with a profound prediction at the time: "Make it a present with a future."

The vintage machines we love are certainly proving the validity of those words: a present with a future. I imagine that many ladies - and not just a few gentlemen as well - have fifty-year-old machines on their wish lists this year. I hope that your "Santa" is good to you.

Enjoy these images and happy holidays!

[ Check out our 2018 Black Friday Weekend Specials ]

Surprise yourself or a friend with Quilter's Stash Bag, new from Quilter's Stash Box. Discount available through Black Friday Weekend 2018.

No comments:

What We Do at Still Stitching:

Our Film

  • We produced the only feature-length documentary on vintage sewing machines. Still Stitching has delighted thousands of viewers and urged the expansion of many collections. Many viewers tell us they watch it repeatedly. Ladies tell us that the film helped draw their husbands into their passion for vintage machines.

Custom Paint and Restoration

  • We are fortunate to assist many clients with procurement, high-end restoration, and custom painting of vintage sewing machines. While Singer 221 Featherweights are the most frequently painted model, we paint many other models such as the Singer 15, 66, 99, 201, and 301. We also refinish cabinets, treadle irons, and vintage sewing machine cases. Interested in our services? Contact us!


  • We are available for presentations to guilds and other groups interested in vintage sewing machines. Our focus is historical education. Contact us for more information.

Share Our Passion

  • We publish articles related to vintage sewing machines on this site, but for abundant photos and information, follow our Facebook Page. You can also subscribe to this blog.